Buyer Tools

These tools help you organise your own research before you buy. Each one is a simple checklist or scoring model that works from what you tell it. None of them looks up a real product, seller or listing, and none of them stores your answers on our servers.

• Buyer Risk CheckerTurn what you can see on a product listing into a rough reading of its risk signals.Open tool
• Fake Review CheckerWalk through the warning signs of manipulated reviews on a listing.Open tool
• Buyer QuizNine quick questions that work out what matters most to you when you buy.Open tool
• Comparison PlannerWeigh two or three options against the things that matter to you.Open tool
• Decision TrackerKeep notes on what you are researching and where you have got to.Open tool
• Reliability EstimatorSee how price tier, brand history and warranty usually pull on reliability.Open tool
• Buying PlannerPlan a purchase around your budget and how long you need the product to last.Open tool
• Alternative FinderTell it what went wrong with a product and see what to look for in a replacement.Open tool
• Priority AnalyzerUse sliders to weigh price, durability, features and support against each other.Open tool
• Article IndexSearch and filter every article we have published.Open tool
• Buyer ProfilesTwelve common ways people shop, and what each should check before buying.See profiles

How to use them

Start with the Buyer Risk Checker or the Fake Review Checker when a listing looks too good to be true. Both walk you through common warning signs and show you which of your answers raised the reading.

Use the planners when you are choosing between options. They do not contain product data. Their job is to make you decide what matters most to you, whether that is price, durability, features or support, before a sales page decides it for you.

What the results mean

A result is a prompt for further checking, not a conclusion. A high reading on the Buyer Risk Checker means a listing has several features that deserve a closer look. It does not mean the product is a scam, a fake or unsafe, and it is not a finding about any seller or brand. A low reading does not mean a product is good.

For researched information about specific products, read our buyer warnings, our before-you-buy reports and our better alternatives. To understand how we reach our own conclusions, see How We Review.